Logo loco

Posted by Aaron Stephenson on

Our much loved and original logo was made at home over a few months with the use of very basic computer skills and even an app on my phone. 

The ocean has always been close to our hearts and a place that we feel at home in, because of that the sea was always going to feature in our brand. 

The waves took the longest time to get right over many sessions staring at them and making small but key tweaks we found our logo. 

The two waves (and their different heights) represents both me and Jodie. Me standing a tall 6.8” and Jodie a perfect 5.4”.

we loved this logo and it will always remind of of our start, but we had to keep moving forward and improving. Something we want to ensure within our brand.

so the hunt was on to make our new logo.

We had to keep our original idea but As Jodie always said the logo needs something, something to really make an impact.

With some help from uncle Bill’s graphic design background and the original logo as a building block we found our new logo. And we are in love with it.

Its weathered look is in keeping with our overall design theme and look amazing on our tops. Keep following to see this new logo make its impact!

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